Doing good work for good people.

UNCF UNITE Summit for Black Higher Education: concept, branding, design.

Continued Work

2022 & 2023

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Most Recent Work

Reading Champs is a yearly campaign run by the Free Library of Philadelphia. It’s bottom-line goal is to help kids read! Through playful learning fun, guardians are guided through how to help their child learn using phonics, poetry, alliteration and much more!

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How I approach good work for good people.

Get to know the client, the cause, the heart. What drives the client to do the work they do. Where there is heart, there is purpose so lets find it.

STEP 1

Find what drives the audience and gets them on their feet every day. A successful cause knows exactly who they are speaking to and how to speak to them.

STEP 2

Put the heart into colors and imagery. This step requires a lot of deep thinking of how colors and imagery tell the story of a brand and its cause.

STEP 3

Create a sustainable, evergreen solution to keep the momentum going. What works best for the client to be able to maintain their brand and take it to new heights year after year.

STEP 4

BLACKOUT: Exhibit the Extinction

Passion Piece

BLACKOUT is a non-profit event created to align a passion cause to a mission of a nonprofit organization. This event was created to be in partnership with the Pennsylvania Environmental Council and the Philadelphia Zoo centered around animal conservation.

*BLACKOUT is a hypothetical event.

This project received The Alice Drueding & Joe Scorsone Social Conscience Award from Temple University Tyler School of Art + Architecture.